Revenue is rising, but cash remains tight.
You cannot clearly explain where the money is going or what is driving pressure.
STRATEGIC FINANCE • DECISION INTELLIGENCE • GROWTH
Know where your business is making money, losing cash and putting growth at risk.
Digups helps founders, CEOs and growing businesses uncover financial blind spots, improve performance and make better growth decisions—without waiting until problems become expensive.
A focused first step for founders who need clearer answers about cash flow, profitability, reporting and growth.
THE FRONT DOOR TO DIGUPS
Founder Financial Health Review
A focused review that helps you understand where your business is financially exposed, what the numbers are really saying and what decisions require attention.
What you will gain
- 01Visibility
Identify important financial blind spots and weak signals.
- 02Interpretation
Understand what the issues mean for performance and growth.
- 03Priorities
Clarify the decisions and actions that deserve attention first.
DOES THIS SOUND FAMILIAR?
Your business may be growing, but the financial picture still feels unclear.
Profitability is difficult to see.
You are unsure which products, services, customers or locations create the most value.
Decisions rely too heavily on instinct.
The business lacks reliable forecasts, management information or scenario analysis.
Finance reports the past but does not guide the future.
You receive numbers, but not enough interpretation or practical next steps.
Costs are growing without clear discipline.
You need to distinguish waste from investments that genuinely support growth.
Systems and controls are struggling to keep up.
The processes that worked at an earlier stage may no longer support scale.
WHAT WE HELP YOU ACHIEVE
Clearer numbers. Better choices. Stronger business performance.
We organise our work around the outcomes leaders need—not around complicated finance language.
Improve cash visibility
Understand cash movement, anticipate pressure and strengthen short- and medium-term planning.
Strengthen profitability
See what is driving margins, where value is leaking and which areas deserve investment.
Build reliable forecasts
Replace static budgets with practical, driver-based planning and scenarios.
Make better resource decisions
Allocate money, people and attention based on priorities and evidence.
Build finance systems for growth
Develop reporting, controls and management processes that can support scale.
Move from reports to insight
Translate financial information into clear actions for founders and executive teams.
WHY DIGUPS
Deep finance experience translated into measurable business outcomes.
Digups combines strategic finance expertise, commercial understanding and executive decision support.
5%Reduction in distribution costs while improving forecasting discipline
10%+Cost reduction delivered through prioritisation and smarter spending
10%Pricing improvement supported through revised distributor terms
34% → 30%Borrowing-rate reduction achieved through sustained negotiation
Selected outcomes from the founder’s finance leadership experience. Engagement results depend on each client’s circumstances.
HOW DIGUPS WORKS
A practical path from uncertainty to action.
Diagnose
Identify the real financial and business problem—not just the visible symptom.
Interpret
Understand what the evidence means for performance, risk and growth.
Decide
Evaluate options, trade-offs and priorities with greater confidence.
Execute
Translate insight into practical actions, systems and accountability.
ADVISORY PATHWAYS
Support designed around the decisions your business needs to make.
Founder & CEO Advisory
Strategic finance support for leaders navigating growth, pressure and important trade-offs.
Strategic Finance & FP&A
Budgeting, forecasting, scenarios, performance reviews and executive decision support.
Profitability & Cash Flow Improvement
Focused analysis of margins, costs, revenue quality, working capital and cash drivers.
Governance & Finance Transformation
Policies, processes, controls and reporting systems that strengthen the organisation.
Executive Training & Workshops
Practical programmes for founders, executives, finance professionals and non-finance managers.
FOUNDER
Ayobami Ishola, FCCA, MBA
Strategic finance leader, author and business partner with more than a decade of experience helping organisations improve performance and make better decisions.
Ayobami’s experience spans financial planning and analysis, commercial finance, business partnering, performance management and executive decision support across Nigeria, West Africa, Southern Africa and Sub-Saharan Africa.
Her career includes leadership experience with Sanofi and Unilever, as well as service as a Chief Financial Officer. She is the author of The Strategic Finance Business Partner.
FCCAMBAAuthorFinance Leader
THE BIGGER VISION
Digups is building the infrastructure for better business decisions.
We are developing advisory solutions, frameworks, diagnostics and technology-enabled tools that help leaders see their businesses more clearly, evaluate options intelligently and grow with greater discipline.
See clearly. Decide better. Grow stronger.
START HERE
What financial decision is your business struggling to make?
Tell us what is happening in your business. We will review your enquiry and respond with the most appropriate next step.
Best for: founders, CEOs and growing businesses
Focus: cash flow, profitability, reporting, planning and growth decisions
Email: info@digupsbp.com